Wednesday, December 30, 2009

Tuesday, December 29, 2009

Do You Make These 10 Mistakes When You Blog?

I found this article. I learned this and thought you might be able to glean some knowledge from it as well. Let me know what you think.

Chris

Do You Make These 10 Mistakes When You Blog?

Assuming you want to increase your blog traffic, there are certain mistakes you must avoid to be successful. If you commit these mistakes, your traffic will never gain momentum. Worse, it may plateau or begin to decrease.








Photo courtesy of ©iStockphoto.com/VisualField

How do I know? After writing more than 1,000 posts and receiving more than 20,000 comments, I have made most of the mistakes you can make—numerous times. As a result, I have begun to see certain patterns emerge. These are my top ten traffic-killers.



Mistake #1: You don’t post enough. Hobby bloggers may go weeks between posts. But frequency is what separates the men from the boys. You cannot build solid traffic without frequent posts. I have seen time and time again (via Google Analytics) that there is a direct correlation between frequency and traffic. The more I post—within reason—the greater my traffic.

Mistake #2: You post too much. Yes, this is possible, too. I don’t need to hear from anyone more than once a day—unless it is a group blog or a news site. You would do better to focus on writing one really great post a day rather than several mediocre ones. The trick is to find your frequency sweet spot. For me, it is four to five posts a week.

If a post starts getting too long, consider breaking it up into several posts.Mistake #3: Your post is too long. Seth Godin is the master of the short, pithy post. His are usually in the 200–400 word range. I shoot for less than 500 words. But I often post 750 words and sometimes more. You can get away with this if your posts are “scannable”—that is, you make use of subheads, lists, and other devices that keep people moving through your content. If a post starts getting too long, consider breaking it up into several posts.

Mistake #4: You don’t invite engagement. When I talk about “engagement,” I am referring to a combination of page views, reader comments, and social media mentions. Postrank.com is a great tool for measuring this kind of engagement. The posts that generate the most engagement for me are those that are controversial, transparent (especially about failure), and open-ended. This is why I try to end every post with a question.

Mistake #5: You don’t participate in the conversation. When bloggers don’t participate in conversation by commenting on their own posts and responding to their readers, it is like hosting a party at your home, making a brief appearance, and then disappearing. In any other context, this behavior would be perceived as rude or odd. The same is true in blogging. People want to have a conversation—with YOU.

When you use subheads, lists of bullets or numbers, it draws readers in by making your content accessible. Shorter paragraphs also help.Mistake #6: You don’t make your content accessible. Since I am in the publishing business, I often get asked if I think people are reading less. The simple answer is “No.” In fact, I think they are reading more than ever. But they are reading differently. Readers have shorter attention spans. They are scanning content, looking for items that interest them. When you use subheads, lists of bullets or numbers, it draws readers in by making your content accessible. Shorter paragraphs also help.

Mistake #7: You don’t create catchy headlines. According to Brian Clark, who runs the must-read site, CopyBlogger, “on average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest.” This means your headlines are the most important thing you write. Fortunately, Brian has an entire series of posts called “How to Write Magnetic Headlines.” I suggest you read every post.

Mistake #8: Your first paragraph is weak. This is critical. Assuming that you have written a great headline, people will next read your first paragraph. You must use this paragraph to pull them into the rest of your blog post. Start with a story, a promise, or a startling fact. The idea is to grab their attention and hang onto it. Many bloggers spend too much time trying to setup the post or provide context. Just get to the point.

Mistake #9: Your post is off-brand. I have often been guilty of this one. If you are a hobby blogger, you can get away with the occasional post that strays from your primary message or brand. But if you are trying to build traffic, you need to find an editorial focus and stick to it. A tighter focus leads to higher traffic. This is why I have tried to narrow my own focus to three areas: leadership, social media, and publishing. If I want to write on something else (e.g., fitness), I do so through one of these three lenses.

Mistake #10: Your post is about YOU. Unless you are a mega-celebrity, readers don’t care about you. Not really. They care about themselves. They want to know what’s in it for THEM. Your personal stories can be a doorway to that, but in the end, the best posts are about your readers’ needs, fears, problems, or concerns. Always ask, “What’s the take-away for my reader?”

There are other mistakes, too; I doubt this list is exhaustive. But I think I have covered the major ones. If you can avoid these, you will be well on your way to increasing your traffic and growing your audience.



Question: What other traffic-killers have you witnessed as a blogger?

Tuesday, December 15, 2009

Don't be a Twitter Idiot; 5 Tips for Better Tweeting

Here is a short, 2-minute, video from Keith Ferrazi entitled, Don't Be a Twitter Idiot. All 5 points are valid and well said.

Sunday, December 6, 2009

Get Real Business Results From Social Media - PC World Business Center

This is a really good article on using social media properly to promote your business. A must read if you're using (or worse yet, not using) Facebook, Twtter, blogging, etc.
Get Real Business Results From Social Media - PC World Business Center

Thursday, November 19, 2009

The HUGE Mistake People Make with Email, and 7 Tips to Avoid It

Another Great Keith Ferrazi blog post


Posted on November 19th, 2009 by Keith Ferrazzi
Every email you write is an opportunity to strengthen a relationship.

If, in the grind of daily business, you’re wasting that opportunity, you’re making a huge mistake.

Email has become a primary means of communication inside companies and across divisions - sometimes even just across a cube division! Are you going to wait for a face-to-face, or until you're sauced at the Christmas party to be kind and conversational, and talk to someone besides the guy at the desk next to you? No!

Here are 7 tips to maximize relationship development – and ultimately, team performance – in your intra-office emails.

Hey, Boss: Don’t be afraid to email your boss. In a recent IBM study, researchers found that employees with strong email links to a manager produced an extra $588 of revenue per month over the norm. (If your manager gripes, share the study: http://smallblue.research.ibm.com/publications/Utah-ValueOfSocialNetworks.pdf.)
Cross Divisions: In that same study, they found that employees who wrote to a more diverse circle of recipients created more revenue. So think broadly when reaching out to colleagues for help in problem-solving or for information.
P’s and Q’s: We email the same people over and over again. Sometimes that means we drop the niceties. When email becomes an ongoing conversation, that’s OK. But in your general practice, take the extra second to include a salutation or a “thank you.” Also: Reread and edit emails before sending.
The Spastic Blackberry: Ever hastily read an email and sent a reply while you’re in the middle of something else – walking, having lunch, boarding a plane – and realized later you’d created confusion in your less-than-well-thought-out response? (My staff has taken me to task for this, since I’m so often on the road, and I’ve worked hard to improve it!) Resist the urge to multitask so much you don’t give each communication the respect and focus it deserves.
Brevity and Levity: Make emails as short as possible (shoot for 50 words or less) and don’t be afraid to show personality and throw in some humor. Stay focused on the message, of course, but enjoy writing it.
Universal Currency: Emails are a wonderful ground for universal currency – i.e. genuine compliments. Why not add a “PS” to at least one message a day, complimenting a colleague on something he or she’s done well?
Provide a Service: The event planner at my company sends the entire office brief, bi-weekly updates on fun stuff upcoming in LA. The emails put everyone in a good mood, and they’re a great emblem of her personality (outgoing hostess-with-the-most-ess). What service could you offer? It might be related to your job, or it might be a hobby or a passion that has universal appeal. You don't need to spend much time on it; the key is to do it regularly.

Tuesday, October 27, 2009

5 Time Management Tricks for More Joy, More Friends, More Clients

Another really good blog entry by one of my favorite authors, Keith Ferrazzi. Let me know if you agree. Post a comment.


by KEITHFERRAZZI on OCTOBER 27, 2009
A common reaction I get when I teach people my relationship building system is, “My schedule’s killing me! And now you want me to fit in all these pings and calls and meetings and dinners and…?”

Here are my favorite tips for making all those important relationship building activities fit inside the schedule you already have – no add-ons!

1. Blend Not Balance. Blend your personal and professional life, rather than trying to keep them in separate worlds. Don’t be afraid to mix friends with colleagues and associates during evening and weekend socializing.

2. Clone meetings. Don’t make the mistake of thinking that every meeting needs to be one-on-one. Look for opportunities to introduce members of your network; you can’t clone yourself, but you can double or triple up the number of people you’re seeing in any given hour. If you are savvy about who you match up, the meeting will be more beneficial for everyone involved.

3. Imbed it. Imbed relationship-building activities into your daily, weekly, or monthly schedule. For example, you might use a concentrated 30 min a day for proactive pinging. You might send a weekly group email. You might reserve noon every Friday for lunch with a new person. Find a routine activity that works for you.

4. Use your taxi time. We all have wasted time slots; they’re wasted because we’re not prepared to use them. So carry around your contact lists; dedicate that “free time” to texting, email, calling, and tweeting. (For info on managing time specifically for social media, check out Amber Naslund’s blog post.)

5. Make it fun. Don’t think of it as a networking chore. Every opportunity to connect with someone is an adventure! Discover the joy in it and you won’t feel like it’s (ugh) more work.

NOW: How about you? What are your favorite time-management techniques? I’ll be gathering comments to include them in an upcoming webinar, so make sure you include your full name and web site link, if you have one. Can’t wait to see what you come up with.

Wednesday, October 21, 2009

A great leadership video

Here is a great video on Leadership featuring Mike Singletary, coach of the 49ers. Wow! Simple, straight forward and real.

Tuesday, October 20, 2009

How to Leave a 15 Second Voicemail that Gets You the Meeting

I read this quick blog entry this morning and thought you'd find the information useful and relevant.

How to Leave a 15 Second Voicemail that Gets You the Meeting

Thursday, October 8, 2009

Notes from the KFROG Presentation

OK, below are the notes from the presentation that I promised to post.

Helping Chris Patterson Make More Money


(Because I Know You Want To)



About KFROG: 95.1 FM Country

 About 700,000 people tune in on a weekly basis

 65% of them are female

 Most are 25-64

 Most are married

 Most own their homes

 Most have children

 Everything programmed on KFROG is programmed with the “child in the backseat of the car” test



Categories I am looking to develop:

• Cosmetic Surgeon

• Government programs/ government agencies

• A good pawn shop

• Wineries

• Divorce Attorneys

• Multiple location fast food ( like a Baker’s, Chick-Fil-A, etc.)

• Anyone in the pet industry ( groomers, feed stores, etc.)

Upcoming opportunities that I could use your help selling

 ½ Off Holidays – great program for retailers to make it through the holidays. 25-100 $50 gift cards that we sell for ½ off

o $0 Cash Investment- we just need 20-100- $50 gift cards from the retailer

 Pet Expo- November 14th and 15th



 Dining Deals – 115 $50 Gift certificates or a Platinum Level Dining Deals 1000 $90 gift certificates. We will pay $21 per certificate that we sell directly to the restaurant.

 Holiday Hoedown in November-

o Sponsorship packages from $3,250 to $5,000 to $12,500 to $75,000

 Title

 Automotive

 Drop Off & Ticket Stop (KFRG)

 Ticket Stop (KFRG)

 Best Seats

 Text 2 Win

 Text 4 Info

 Text 4 Ticket Upgrade

 Stage Sponsorship

 Booth

 VIP Sponsorship





I can and will provide detailed packages for any of the promotions listed

New Top Referrer for the Month of September

Congratulations to Chris Patterson for being the top referrer for the month of September. You are now the proud holder of the 800 lb. Gorrila. Care for it like it is your own.

Thursday, October 1, 2009

The book that I spoke about at the meeting this week

Here's the info on that book that I spoke about. It has been a very worthwhile read so far. I can't wait to read more.



Thursday, September 24, 2009

Five Tricks to Set New Contacts at Ease in 10 Seconds Flat

by KEITHFERRAZZI on SEPTEMBER 22, 2009

Few have strength of reason to overcome the perceptions of sense.
- Samuel Johnson

geico-caveman-relaxing1You have about ten seconds before a person decides, subconsciously, whether they like you or not. In that short period of time we don’t exchange a lot of words; our judgment is mostly based on nonverbal communication.

Why? Anthropologists tell us that we’re thinking like cavemen. Deep in our genetic code, we are conditioned to be afraid of strangers. Will they eat us or feed us? That’s why we form first impressions so quickly; we have to decide whether or not it is safe to approach.

How do you get someone who doesn’t know you to feel comfortable talking?

This is not the time to play hard-to-get, keep a distance, or play mysterious. Instead, take the initiative in creating a welcoming impression. People are wowed by social decisiveness when it’s offered with compassion and warmth. How another person perceives you is determined by a number of things you do before you utter your first word.

1. First, give the person a hearty smile. It says, “I’m approachable.”

2. Maintain a good balance of eye contact. If you maintain an unblinking stare 100 percent of the time, that qualifies as leering.That’s plain scary. If you keep eye contact less than 70 percent of the time, you’ll seem disinterested and rude. Somewhere in between is the balance you’re looking for.

3. Unfold your arms and relax. Crossing your arms can make you appear defensive or closed. It also signals tension. Relax! People will pick up on your body language and react accordingly.

4. Nod your head and lean in. Meanwhile, we cautious about invading the other person’s space. You just want to show that you’re engaged and interested.

5. Learn to touch people. Touching is a powerful act. Most people convey their friendly intentions by shaking hands; some go further by shaking with two hands. My favorite way to break through the distance between me and the person I’m trying to establish a bond with is to touch the other person’s elbow. It conveys just the right amount of intimacy, and as such, is a favorite of politicians. It’s not too close to the chest, which we
protect, but it’s slightly more personal than a hand.

Question: Has anyone out there had success in consciously developing these nonverbal skills?

Wednesday, September 23, 2009

We'd like to fill the following positions

This section will be dedicated to keeping an on-going list of occupations that we'd like to add to the group in order to round out referral base. Remember, we only accept one person per occupation, so you'll want to apply to lock out your competition.

As of 12/2/09 We are currently looking for:
DJ
House Cleaning Service

Window Cleaner
Print advertising salespeople *Inland Empire Magazine
CPA
Financial Advisor
Estate Planning Attorney
Towing professional
Auto Rental

Auto Body Shop
Event Planner/ Wedding Planner

Venue Owner
Bridal/Tux Shop
Printer
Personal Trainer
Chiropractor
Commerical Realtor
Property Management Co
Telecommunications/Phone installer
Childrens Day Care/Stroller Stride group

Tuesday, September 22, 2009

Four Steps to Organize Your Network for Powerful Pinging

by KEITHFERRAZZI on SEPTEMBER 8, 2009

game_planFailing to plan, as they say, is planning to fail. So it goes with outreach. Most people’s efforts are scattershot. But if you want to make the most of your network – and give the most to your network – you need to get organized.

Here’s the method I use to make maintaining my network of contacts, colleagues, and friends easier. It’s a strategy that can be adapted for use with any number of applications out there today for tracking contacts. The basic steps are: Categorize, Prioritize, Track, and Schedule Weekly Outreach.

1. Divide your network into categories. There’s no standard method here. Create a segmentation that works for you and your objectives. Personally, I use five categories: Personal, Customers, Prospects, Important Business Associates (which includes both people I’m in business with, and people I plan to be), and Aspirational Contacts. The “personal” category I don’t include on call lists, because these are people who I’m in contact with organically; the relationship is established, and when we talk, it’s as if we’d been in touch every day. 2. Prioritize the list to decide how often to contact each person. I’ll go down my master list (which includes all the categories) and add the numbers 1, 2, or 3 next to each name. A “1” gets contacted at least each month; a “2” gets a quarterly call or email; a “3” I try to reach once a year, probably through a group communication like a holiday card.

3. Schedule weekly outreach. I do this by segmenting my network into call lists. In time, your master list will become too unwieldy to work from directly.Your call lists will save you time and keep your efforts focused. They can be organized by your number ratings, by geography, by industry, and so on. It’s totally flexible. I make a habit of reviewing my master list at the end of the week and crosschecking it with the activities and travel plans I have for the following week. In this way, I stay up-to-date and have my trusty lists at my side all week long.

4. Track your outreach. Each time I reach out to a person, I like to include a very short note next to their name telling me the last time I contacted them and how. If last month I sent an e-mail saying hello to a potential customer rated “1,” this month I’ll give a call.

With a plan in place, I guarantee you’ll keep in touch with people you otherwise would have forgotten – until the moment you needed them. In other words, TOO LATE!


Tuesday, September 15, 2009

When “Thanks” Isn’t Enough – 3 Steps to Gratitude that Empowers

by keithferrazzi on September 15, 2009
The deepest craving of human nature is the need to be appreciated. – William James

Mark Goulston, author of Just Listen
I don’t like self-help. I like let-others-help – it’s core to both Who’s Got Your Back and Never Eat Alone. I got my mantra from my Pop: If you need something, ASK FOR IT!
But to practice let-others-help well, you’ve got to be at the top of your own game in two related arenas: Generosity and gratitude. Never forget that you’ve got to give to get.
Mark Goulston, part of our Greenlight Research Group, has the perfect recipe for expressing your gratitude – what he calls “the Power Thank You” in his practical, insightful new book, Just Listen: Discover the Secret to Getting Through to Absolutely Anyone. Mark is one of the best communicators I know. That’s not too surprising, given that he’s a psychiatrist, a trainer for FBI hostage negotiators, and just an all-around savant when it comes to the study of human behavior.
His favorite version of the Power Thank You was inspired by Heidi Wall, the co-founder of the Flash Forward Institute here in LA. It has three steps:
1. Thank the person for something specific that he or she did for you. (It can also be something the person refrained from doing that would have hurt you.)
2: Acknowledge the effort it took for the person to help you by saying something like: “I know you didn’t have to do _______” or “I know you went out of your way to do_______.”
3. Tell the person the difference that his or her act personally made to you.
Mark writes, “If a person performs an extraordinary act of kindness or assistance and all you say is ‘thanks,’ you create a mirror neuron receptor gap because emotionally you’re not giving back as much as you received. Saying ‘thanks’ is better than nothing, but it’s not good enough” (emphasis mine).
The Power Thank You helps you, too: “It doesn’t just make the other person look good,” Mark writes. “It also makes you look good to everyone involved by showing that you have empathy and humility and that you care. It also shows that you can be trusted to give credit where it’s due—something that can win you important allies in a corporate world where people too often get burned by disloyalty.”
Interested in learning more? Check out Mark’s recent piece on persuasion at Active Garage. Or buy Just Listen online at Amazon, Borders, or Barnes & Noble.
Have you found a creative way to say thanks when someone really went the distance for you? Have you been the recipient of exceptional gratitude?

Monday, September 14, 2009

Seven People You Should Know (Besides Kevin Bacon) to Connect with Almost Anyone

by KEITHFERRAZZI on SEPTEMBER 14, 2009

kevinbaconThe thought of being obligated to another hundred or so people—sending birthday cards, dinner invites, and all that stuff that we do for those close to us—seems outlandishly taxing.

Only, for some, it’s not. These people are super-connectors. People like me who maintain contact with thousands of people. The key, however, is not only that we know thousands of people but that we know thousands of people in many different worlds, and we know them well enough to give them a call.

So here’s the good news for those of you who aren’t so aggressively social: Once you become friendly with a super-connector, you’re only two degrees away from the thousands of different people we know.

Connectors can be found in every imaginable profession, but I’m going to focus on seven professions where they most commonly congregate. Each of these kinds of connectors provides me with a link to an entire world of people, ideas, and information that, in a very significant way, has made my own life a little more fun, helped my career along, or made the businesses I worked for more successful.

1. Restaurateurs
Being a true-blue connector is a requisite for most people who own restaurants. The success of their enterprise depends on a core group of regulars who see the restaurant as a home away from home. And it’s quite easy to get to know a restaurateur: Become a regular.

2. Headhunters
Recruiters. Job-placement counselors. Search executives. They are like gatekeepers. Instead of answering to one executive, however, the really successful ones may answer to hundreds of executives in the field in which they recruit. Headhunters are professional matchmakers, earning their wage by introducing job candidates to companies that are hiring.

Can anyone contact a headhunter? To be honest, headhunters prefer to be the one contacting you. But if you’re careful about not trying to sell yourself and instead offering them access to your network, they’ll be receptive

3. Lobbyists
Well informed, persuasive, and self-confident, lobbyists are generally impressive networkers. By virtue of their job, they are intimately familiar with the ways of large organizations and how local and national government work. They are almost uniformly passionate people whose goal is to sway politicians to vote on legislation in a way that favors the interest they represent.

How do they work? Lobbyists will often host cocktail parties and dinner get-togethers, allowing them to interact with politicians—and their opponents—in a casual atmosphere. Their more grassroots efforts involve long hours spent on the phone and in writing letters, trying to rouse the community to get involved behind an issue. All of which makes them a rather easy group to please. Can you hold an event for them? Volunteer your services? Refer other volunteers to their cause? Introduce them to potential clients?

4. Fundraisers
“Follow the money” are words fundraisers live by. They know where it is, what it will take to get it, and most important, who’s most likely to give it away. As a result, fundraisers, whether they work for a political organization, university, or nonprofit group, tend to know absolutely everybody.

5. Public relations people
PR people spend their whole day calling, cajoling, pressuring, and begging journalists to cover their clients. The relationship between media and PR is an uneasy one, but at the end of the day, necessity brings them together like long-lost cousins. A good friend who works in PR can be your entrée into the world of media and, sometimes, celebrity.

6. Politicians
Politicians at every level are inveterate networkers. They have to be. They shake hands, kiss babies, give speeches, and go to dinners, all in the name of gaining the trust of enough people to get elected. The stature of politicians is derived from their political power rather than their wealth. Anything you can do to help them gain power with voters, or exercise power in office, will go a long way to ensuring you a place in their inner circle.

7. Journalists
Journalists are powerful (the right exposure can make a company or turn a nobody into a somebody), needy (they’re always looking for a story), and relatively unknown (few have achieved enough celebrity to make them inaccessible).

These are seven different professions tailor-made for superconnectors. Reach out to some. And there are others—lawyers, brokers, etc. Become a part of their network and have them become a part of yours. Seek out ideas from people you don’t ordinarily talk to who inhabit professional worlds you don’t ordinarily travel in.

In one word: Connect. In four better words: Connect with the connectors.

Saturday, September 12, 2009

Steven Covey Six Principles - Success Magazine


Steven Covey's writings made a huge impact on my life. Below is a great article.

Steven Covey's Six Principes - Success Magazine


Covey's Greatest Six Principles

Make 2009 your best year ever

Stephen R. Covey

No. 1: Be Proactive: Be a 'Trim-Tab'

To be proactive means more than taking the initiative. It means that we are responsible for our own lives. Our behavior is a function of our decisions, not our conditions.

I am a big fan of Buckminster Fuller, who said he always wanted to be a "trim-tab," the small rudder that turns the big rudder that turns the entire ship. I believe there are numerous potential trim-tabbers in all walks of life who can lead and spread their influence no matter what position they hold.

Taking initiative is a form of selfempowerment. More important, we should empower people to solve problems without them having to go ask permission from their boss to do so.

Years ago I served as an admin to the president of a university. This man in many ways was very controlling and was from the school that he knew what was best when it came to making big decisions. Although a talented and brilliant man, he lacked the interpersonal skills with the staff and treated everyone like a gofer. This had a disenchanting and disempowering effect on all who worked with him, and there were many private discussions around the office about the way he treated others.

Then there was Ben, who simply took another approach. Even though he, too, was treated like a gofer, he decided he would be the best gofer in the office. He soon was able to predict what the president's needs would be, and when he was invited to an important meeting, he asked if he could present his data findings, then went on to offer astute analysis and recommendations. The president loved his analysis and invited him to give the same presentation to the board.

Ben wasn't resigned to the fact that something couldn't be done about an unreasonable boss who treated his people like children. Ben was a trim-tab leader, someone who is constant like a lighthouse and not a weather vane. A lighthouse is a constant and reliable source of light that doesn't twist and turn with the wind.

No. 2: Sharpen the Saw

First of all, decide what is truly important and distinguish it from that which is urgent but not important. Half the time people spend is on things that are urgent but not important, like a ringing phone, something that is pressing, something that is proximate or popular, but it may not be important at all. You must learn to say no to the unimportant so you can say yes to the important. Most of the meetings people deem important don't need to be held. You need to have screening devices on all the new technologies so that when something really important comes through you can learn to say no to the other things. It may upset a few people because they want you to do the popular thing, but you'll accomplish so much more.

I am working right now on six very significant book projects and I wouldn't want to be deterred from making those kinds of contributions at all by getting enmeshed in things that are urgent but not really important.

I think that's one of the first things. Then learn to sharpen the saw early in the day and then get at it and work as a complementary team, so you don't have to go to all those meetings, you don't have to do all that e-mail. You can learn to say no. To say no because of a burning yes about what is important is one of the most significant things you can do.

Make it a habit to cultivate the four parts of your nature—body, mind, heart and spirit. If you neglect any one of them, you will find it will have a negative effect upon the other three and your life will become imbalanced. You could become work-centered rather than principle-centered, and you would find that the level of your joy and happiness would be significantly reduced, and you'd go for secondary greatness, rich and famous, instead of primary greatness, character and contribution.

And for the spiritual part, get connected to that which seems to be of intrinsic worth and value, and also that which enables you to make a difference. You want to add value, you want to contribute, and you want to develop a character of absolute integrity. So that primary greatness is character and integrity.

No. 3: Seek to Understand Before Seeking to be Understood

It's human nature for us to want to be understood. When both parties are trying to be understood, neither party is really listening. I call this interaction, "the dialogue of the deaf." But to understand is an important key to interpersonal relationships and can magically transform the course of discussions. By making the investment of time and effort required to understand the other party, we change the dynamics of the interchange.

Years ago I was honored to train the Indian chiefs who run Indian Nations. They gave me a beautiful gift of a "talking stick" and they even engraved my name on the back; they called me the Bald Eagle. I carry it around with me and whenever there is a difference in opinion, I always give it to the other person and say, "I can't say one thing until you feel understood, not just in terms of what you're saying but what you're feeling about what you're saying. I really want to understand the meaning of what you want to say." This helps to listen empathetically. People who are insecure would find this exercise painful because it makes them vulnerable because they don't know what's going to happen. But the moment you begin to listen empathetically, it unleashes a level of creative energy that can produce third, alternative solutions to problems that no one had ever thought about before.

I belong to a leadership summit group of Christians, Jews and Islamic people to develop a better relationship between the United States and the world community, which I feel has deteriorated over the last several years. I introduced Indian talking sticks for the three-day summit. The results were astounding—in fact it transformed that group. Madeleine Albright, secretary of state under President Clinton, told me she has never seen anything like this, adding this would totally revolutionize international diplomacy.

The Indian talking stick is synergistic communication. The value of the stick is that you don't get it back and cannot make your point until the other person feels understood. What air is to the body, to be understood is to the heart. I'm not worried about air now because we have it. As soon as the heart feels understood—not agreed with, just understood—you become open and teachable and creative.

No. 4: Begin with End in Mind

The most fundamental application of "begin with the end in mind" is to begin today with the image or picture of the end of your life as your frame of reference by which everything else is examined. Each part of your life can be examined in the context of what really matters most to you. It also means start with a clear understanding of your destination. It means know where you're going so that you better understand where you are now and so the steps you take are always in the right direction.

It's very easy to get caught up in an activity trap, in the busy-ness of life, to work harder at climbing the ladder of success only to discover it's leaning against the wrong wall. It is possible to be busy—very busy—without being very effective.

How different our lives are when we really know what is deeply important for us and, keeping that picture in our minds, we manage ourselves each day to be and to do what really matters most.

No. 5: Develop a Vision Mission Statement

The reason so many give up on their goals is because they don't have an overall sense of mission or purpose. In other words, What if you are the father or the mother of a family? How important is it that you are an example to your children? How important is it that you are the one who contributes to society and achieves a feeling of giving back, rather than just taking and always asking what's in it for me? Once you get a deep sense of your mission, your purpose in life and your value system that you want to live by based upon universal and timeless principles, then it's the time to set goals and set up a system of accountability, not only for yourself, but for your loved ones, so that you have some follow-through system that keeps you on track.

No. 6: Think Win-Win

Now is a good time to turn over a new leaf and take stock of your attitude and relationships as we enter the New Year. Start with a win-win attitude. It's the basic idea of the Golden Rule. It's mutual respect and mutual benefit. If you have a win-win spirit, you want the other person to win as well. Most people grow up with the cultural DNA of being compared to other people and they begin to see life through that lens, so they begin to think win-lose or lose-win or a compromise at best. The great identity theft is not having someone take your wallet and use your credit cards—it's the cultural DNA of a comparison-based approach that robs people of their true identities. That's why we must start with little children, to affi rm their worth and potential and to avoid any form of comparison. I'm not worried about athletic comparison or competition in the marketplace, but in the workplace and in the home place we need to have every person feel their worth and their potential and to be part of a complementary team.

Win-win is based on the paradigm that there is plenty for everybody, that one person's success is not achieved at the expense or exclusion of the success of others. The more you practice this habit, the more committed you will become as you find solutions that truly do benefit both parties, when originally it looked as if no such agreement might be reached.


Shared via AddThis

President's Message

This section is for the president to post thoughts or messages.

Thank You's and Testimonials



This section is dedicated to testimonials about members in the group.


Just How Much Business Do We Pass?

This section of the blog will be dedicated to posting up-to-date totals for the number of referrals the goup passes and the amount of business generated by those referrals. This will be updated on a weekly basis by the vice-president of the group.
Note: Totals are primarily based on the sale price of the business closed that the lead generates, i.e., a $250,000 house sold adds $250,000 to the total of business passed.

AS OF 03-24-2010
Referrals passed today: 10
March referrals: 38
2010 YTD: 102
Closed Business: $34,104
February 2010 Top Referror: Yvette Patterson with Mona Vie!!!
2009 YTD referrals: 539
2009 Closed Business: $2,601,918 million
2009 TOP REFERROR: James Free from Sell State Realty